Google Hotel Ads
We make your investment in Google Hotel Ads profitable.
We make your guests find your hotel wherever they are.
We make your investment in Google Hotel Ads profitable. We make your guests find your hotel wherever they are.
How to get the most out of your Google Hotel Ads campaigns?
Given the potential of this platform, we start working on it by uploading your data feeds to Hotel Ads Center and linking your account with Google Ads, in order to obtain the audiences and data necessary to optimise your campaigns.
Once we have the data feeds uploaded and the account linked, we take care of constantly updating the data to show the user the most accurate information possible through more precise ads.
We also use manual maximum CPC bidding, where we only pay when the user clicks on the ad. As well as being able to better control spend, this allows us to raise and lower bids as we see fit. But you won’t always pay the maximum CPC, because if your competitors’ bids are low, you may pay a lower amount.
Segmentation is the key to optimisation
Geographical location
We segment in detail, by provinces and even by specific geographical areas. And we increase or reduce bids depending on the interest shown by users in certain areas.
Language
We adapt the campaigns and the data, which will be shown in Google Hotel Ads, to several languages depending on the target audience we want to address.
Devices
We segment according to the times or days of the week with the highest user activity or search volume.
User behaviour on our website
Thanks to multiple tools we can get to know the user’s behaviour within the website. In this way we can make the necessary adjustments, knowing what has attracted the user’s attention and improve those aspects that have failed to convince.
This way we get the most out of Google Hotel Ads, as by optimising your campaigns we achieve greater visibility, directing quality traffic to your booking engine, increasing the number of conversions with lower CPCs. This translates into an improvement in ROI and a reduction in commissions, making your investment profitable.
Advantages of Google Hotel Ads
Engage your Guests
We attract guests who are looking for a hotel in a specific area.
Combining Google Hotel Ads with PPC strategies
We will create your best strategy to promote your hotel on Google Hotel Ads, Trivago and Tripadvisor using Remarketing strategies that will help you get more bookings, paying less commission.
We send direct traffic to your booking engine
Once the user clicks on the advert they will be taken directly to your booking engine increasing your direct traffic.
We increase the volume of your bookings
We will optimise your campaigns to get much more volume at a better price than Google’s commission model.
Increased Visibility
We increase your visibility on the Google results page.
We reduce commissions on your booking
We will study the optimal bidding model to promote your hotel and optimise your ads to try to obtain the lowest cost per booking.
How we work in the hotel sector
First of all, we will start by analysing your hotel and the services you want to advertise, to see what differentiates you from the competition and what we can make the most of, such as location, exclusive services, gastronomy, etc. We will carry out a study of both the sector and the location where you are and your potential competitors, to see together with you all the advantages and opportunities that we may have. We will also inform you, if necessary, about possible improvements to your hotel’s website so that your campaigns have the best possible performance, because if we send traffic to your website but it does not convince them, it will be difficult for them to book with your hotel.
Once the previous study and analysis has been carried out, we start with the search and brand protection strategies. By means of the search strategy, we manage to position your hotel in the top positions of the search page, for those terms that are related to your company. This is achieved thanks to a complete study of keywords and a correct segmentation and optimisation of your ads, increasing their level of quality and taking into account the other factors that affect positioning. In addition, we will protect your brand from competitors and OTAS, by appearing first when someone searches for your hotel or search terms that are related to your company.
We also use branding strategies to protect and promote the name of your hotel or your brand and prevent other competitors from positioning themselves with your name. In this way we prevent them from taking away part of the traffic that goes directly to your website, positioning ourselves as the first for each relevant term that contains the name of your hotel. At this point, segmentation will also have a key value, as it will allow us to be more effective.
We are one of the few Google Partner Premier agencies in Spain.
Hotel-oriented marketing strategies
We design strategies to cover the OTAS
Another factor that we take into account when developing our strategies are the OTAS. The OTAS take a large part of the traffic that is directed to your website, charging a large commission for each booking that is achieved from their platform. To encourage direct bookings from your website, we carry out strategies specially designed to combat OTAS based on positioning your website in front of them by bidding on the keywords they appear for. In this way, we reduce the high commissions they take, for cheaper CPC bids.
In addition, we apply prospecting strategies that consist of bidding on very specific keywords. These keywords do not have a high search volume, but together they add up. Bidding on generic keywords is not always profitable for hotels because of their low conversion rate. Therefore, after carrying out a previous keyword study, we bid for those specific words that are related to your hotel, which although they have a lower search volume, their conversion rate is higher. In this way we bring quality traffic to your website, increasing direct bookings.
We create effective and profitable campaigns
Through remarketing strategies we manage to bring back users who have shown interest in the rooms or services you offer in your hotel, but have not been able to finalise the booking. In this way we remind users of the services you offer and the experience they can live in your hotel, giving them the opportunity to make a reservation, just one click away. We achieve this by means of attractive advertisements, which can be shown both on the Google Display Network and on Youtube, with which we manage to arouse the user’s interest by showing them in a very visual and creative way everything you have to offer.
Through the application of all these strategies and the optimisation of your ads, with a constant review of the bids and their performance, we manage to create incredibly effective and profitable campaigns for your hotel.
In addition, we have a team of specialists in tourism and the hotel sector who will know, at all times, what strategies to implement and what changes to apply in order to achieve your objectives.
Why choose Quality Level as your Google Hotel Ads specialist agency?
WITHOUT PERMANENCE
We do not need any kind of permanent contract, we build customer loyalty with our daily work.
RESULTS
We spend all day talking about CPAs, profit margins, conversion rates, making smart investments.
TECHNICAL TEAM
We are creative but the numbers always rule, we are very analytical and we measure everything in order to reduce costs and increase profit.
INTEGRAL SEM SERVICES
Our services as an AdWords Agency are comprehensive, which involves the configuration, management and optimisation of your campaigns.
Some companies that have placed their trust in us
What is Google Hotel Ads?
Google Hotel Ads is a platform that allows us to reach users who search for rooms and hotels. This new tool allows us to compare prices, see the different scores and ratings of rooms and hotels or the availability of dates.
As if it were a virtual showcase, but of hotels, with all the important information at a glance, to make it easier for the user to make decisions.
With Google Hotel Ads you will be able to target users who are really interested in making a reservation, reaching a quality audience. Users will be able to book directly from Google Hotel Ads or redirect them to your website to proceed with the booking. It also allows you to adjust prices according to the availability of your hotel and update the data according to the changes you make.
In order to start using this platform, you will need to upload 3 data feeds with all the relevant information about your accommodation, services and hotel:
FEED ON ACCOMMODATION
With location details, user ratings and contact information.
FEED ON AVAILABILITY
Price of the rooms and their different schedules (fully updated).
FEED FROM THE LIST OF HOTELS
What you want to advertise.
As it is a system that works with dynamic ads, the correct optimisation and updating of your data feeds will be essential to show quality ads and reach the audience you are interested in, obtaining greater visibility in the Google search engine and a higher number of conversions.
How does Google Hotel Ads work?
First, the user performs a Google search related to hotels or rooms. Then on the search results page, after the paid ads and the most relevant organic searches, a combination of text ads appear with images and a list of hotels with photos, ratings and prices (this is what we know as Google Hotel Ads). In addition to showing a map where the hotels are located, which makes it easier for the user to know their exact location, compare prices, as well as knowing their ratings and characteristics.
Once you have the user’s attention, you can click on More Hotels, which will take you to see the entire comparator full screen, allowing you to perform more searches and put filters to them. Once the user has decided which room he/she is most interested in, he/she can click on the Booking module.
Within this module, the user can book a room directly from here or they will be shown a link that will take them to the booking, within the hotel’s own website, depending on how they have previously configured it.
Google Hotel Ads is aimed at facilitating the user’s booking decision by showing them at a glance all the relevant information they need to know in order to choose the room or hotel that meets their expectations.
Why advertise on Google Hotel Ads
We manage, develop and optimise Online Marketing strategies focused on Google Hotel Ads in order to increase the volume of your bookings while paying less commissions.
We have experience in:
- Google Search Network Campaigns
- Campaigns on the Google Partner Network
- Campaigns on the Google Display Network
- Complete Remarketing Strategies
- Google Shopping Campaigns
- YouTube ads
We focus on objectives
- Completed sales
- Leads gained
- Incoming calls
- Impacts in branding campaigns
The full potential of Google AdWords
- E-commerce, both nationally and internationally
- Sale of services worldwide
- National Branding Campaigns
- Local Branding Campaigns
- Service campaigns at local level from schools to security companies, locksmiths, electricians, etc.
Contact us at
Visit us at:
Este sitio está protegido por reCAPTCHA y Google Privacy Policy and Terms of Service apply.