Methodology
Whatever service we offer, over the past ten years of experience we have designed a precise methodology that allows us to be very efficient in creating, implementing and optimising campaigns.
This is the basis of our work
It is true that, depending on your type of business, we apply certain specificities that work in your sector and cannot be extrapolated to others.
PHASE A: ONBOARDING
Step 1: First approach
We talk to you to analyse your company.
- The keys to your business
- Your marketing strategy
- The performance of your tactics
Step 2: Digital analysis
We use different digital analysis software to get a complete overview of what is happening in both your digital environment and that of your competitors in order to make a comparison and analyse where you are and what you can achieve in the short, medium and long term.
What do we analyse about your competitors?
Keywords for which they put the most effort into advertising
Keywords that attract the most traffic
Pricing policy
Messages
Step 3: Strategic advice
Once the analysis has been completed, we will advise you on all aspects that can contribute to conversion: from corporate image to user experience (Ux) or CRO (conversion rate optimisation).
Step 4: Implementation
Once we have talked to you and we are all clear about the strategy to follow, we get down to work: we create your control panel, we create the copy for the ads, the banner designs and everything necessary to reach the established objectives.
PHASE B: OUR DAY-TO-DAY WORK
Analytics + CONTINUOUS Optimisation
Once we have launched the campaign, the cornerstone of our work is analytics. We observe every user interaction with our ads thanks to the information provided by tools such as Google Analytics (on your website) or our Google Ads dashboard.
In our day-to-day work, we perform A/B tests, change ad titles, descriptions, etc. This optimisation is what allows us to improve our clients’ results every day.
We work without limit …
From advertisements
Campaigning
From countries
Language
Of hours spent
We do everything possible for the client to grow: if the client grows with our work, we will grow with them. We do not have permanent contracts: our vision is that the client stays with us because of the results and the service provided.
Many minds thinking about your business
ONE MANAGER, ONE TEAM
In our offices, the atmosphere is 100% Google Ads and PPC agency.
In their day-to-day work, both designers and programmers talk about PPC and you can feel it in the atmosphere of the office.
When contracting NDC, the client is assigned a manager, but takes with them the knowledge and strategy of the whole team, as we work together and are closely aligned with a clear objective.
IN CONSTANT CONTACT WITH YOU
We don’t wait until the end of the month to produce an extensive report for the client: every day we work hand in hand with the client or their marketing team.
By all means: email, telephone, Whatsapp messages, videoconferences, or face-to-face meetings when necessary.
Our offices are always open for the client.
TRACK YOUR RESULTS IN REAL TIME
Each client has a dashboard with performance data that they update in real time so that they are always aware of how their campaigns are performing.
Some have different dashboards where they visualise the most important data on a day-to-day basis, and another dashboard with more data that allows you to quickly pull up all the information about your business.
The latest technology to maximise your Return on Investment (ROI)
In our day-to-day work we work with different software, be it management, analysis or optimisation software.
With one of our projects we are Google CSS Partner so we have direct integration with Merchant, thus offering savings in the CPC of our clients in Google Shopping directly.
Our software
Fastest price scanning and modification in the world
Competitive analysis, both on page and off page.
Recordings of user sessions, heat maps to study how the traffic to the website behaves.
Reputation platforms
Data processing
DATA alone is not enough: it must be interpreted.
The data that our software produces needs to be interpreted. This is the most human part, where experience and common sense come into play.
We work with data aggregations that allow us to make performance readings by country, language or region, in order to detect market trends as quickly as possible.
On a daily basis, we analyse client data, compare it and draw conclusions in order to optimise campaigns and achieve the objectives set.
1.We transform data and statistics into value for the company.
2.We work with information in an artisanal way.
OBJECTIVES OF DATA INTERPRETATION
ENHANCE
To promote the most profitable items so that the client can scale its business in a scalable, continuous and sustainable way.
ADJUST
Adjust the less profitable items to turn around and offer profitability without giving up that visibility or traffic.
DISCARD
Discard investment items that are not profitable in order to allocate that investment to items that are more productive for our client's business.
Our ultimate goal is always to achieve maximum profitability for our clients, as well as their sustainable growth.